Fiona Mulcahy
Managing Director
Former Head of CRM at a leading Irish travel group, Fiona guides our strategic direction and champions sustainable growth initiatives.
Our Story
Championing Human-centred CRM for Ireland
Noble WT CRM was founded to help Irish organisations build marketing systems that respect people, honour data stewardship, and deliver lasting customer value.
Our Mission
We exist to empower Irish marketing teams to orchestrate memorable customer journeys backed by clean data, ethical practices, and collaborative culture.
- Showcase the power of CRM intelligence through real Irish stories.
- Equip teams with future-ready skills and adaptive frameworks.
- Protect trust by embedding responsible data stewardship.
Our Values
- Clarity: Demystifying data and technology so teams make confident decisions.
- Care: Elevating inclusive customer experiences rooted in empathy.
- Collaboration: Co-creating outcomes with clients, partners, and communities.
Meet the Leadership Team
Our multi-disciplinary leaders bring together strategy, analytics, creative storytelling, and change management experience from across Ireland.
Cillian O’Reilly
Director of Learning
A seasoned educator and marketing technologist, Cillian designs our curriculum, ensuring every module delivers practical impact.
Maeve Kavanagh
Head of Data Ethics
Maeve collaborates with regulatory bodies and client teams to embed privacy-first thinking in every Noble WT CRM engagement.
Lorcán Duffy
Customer Experience Strategist
Lorcán leads our experience design labs, translating qualitative research into journeys that earn advocacy.
Rooted in Ireland, Connected Globally
Our team has advised clients across the island of Ireland while collaborating with global partners to bring world-class practices home.
Community Partnerships
We work alongside Skillnet Ireland, local enterprise offices, and third-level institutions to broaden access to marketing education.
- Mentoring programmes for emerging marketing leaders.
- Guest lectures at Irish universities and institutes of technology.
- Volunteer support for not-for-profit digital initiatives.
Innovation Lab
Our Dublin-based lab experiments with data visualisation, automation, and collaborative planning to accelerate client learning.
“Our lab ensures every recommendation is validated through experimentation before it reaches our clients.”
Timeline of Impact
2017 · Foundation
Noble WT CRM launches in Dublin, focusing on CRM audits for Irish retail and tourism brands.
2019 · Expansion
Introduced cohort-based learning combining analytics, creative, and governance expertise.
2021 · Public Sector Collaboration
Partnered with Irish government bodies to modernise citizen engagement using ethical automation.
2024 · Centre of Excellence
Opened our Experience Engineering Lab, enabling rapid prototyping and cross-functional alignment workshops.
Join the Noble WT CRM Mission
Whether you are building a new marketing function or elevating a mature team, we are ready to help you deliver meaningful customer experiences throughout Ireland.